Impact
How we measure whether we matter.
Impact, for the Foundation, is whether lives change. Whether loneliness thins. Whether a person found a friend, or a community, or a quieter Sunday. It is not a count of downloads, and it is not minutes in an app. Those are operational numbers. They belong on a dashboard, not on this page.
First annual report →Where we are
Honest numbers, written in the forward voice.
We are pre-launch. The outcome columns are empty on purpose. When the first report lands, it will fill them in full.
Four ways we report
Four surfaces.
One commitment to being
legible.
Stories carry the texture of a life. Research carries the weight of a method. The annual report carries the fiscal year. The metrics page carries the instrument panel. Together they are the Foundation’s case for itself, made in the open.
A short manifesto
What we refuse to call impact.
The charter commits the Foundation to measuring outcomes, not attention. Most of the numbers a product company would celebrate, we will not print here. We owe it to donors, members, and the people we hope to serve to be precise about what counts and what does not.
App downloads. A download is a decision to try something. It is not an outcome.
Daily active users and monthly active users. These measure our reach, not your life.
Session length. Time spent in the app is not a measure of how well we served you.
Engagement scores. Our job is to help you live better, not to keep you scrolling.
Star ratings and testimonial quotes divorced from the story behind them.
Vanity press coverage. Being written about is not the same as being useful.
The commitments behind this list are written into the Foundation charter. Read the principles →
Hold us to this.
Read the first annual report when it publishes. Read the financials. Ask us the hard questions at the annual members meeting. This page is the start of an argument, not the end.